Superbrands 10th Anniversary Edition : 2005
208pp, fully illustrated in colour. Black cloth-covered boards. Internally neat, clean, bright and tight. Likely unread. Dust jacket discolouring along the top. Folio. Insight into some of Britain's strongest brands in 2005 including BUPA, ASDA, AOL, Horlicks, Jaeger, Nivea, Shell, Sony, Walls etc. Superbrands investigates over 90 of the strongest brands in Britain today and establishes how they have managed to achieve such phenomenal success.
